Andrew

By Andrew Zylstra, AWARD School 2024 graduate

“Calling upon a budding copywriter to write about their copywriting experiences, or lack thereof, is a cruel twist of—

“Fate would have it that I landed in AWARD School Class of ‘24, noting my workdays are a far cry from ‘The Industry’, working as a policy officer, a cog in the—

“Machine learning, AI, and algorithms have changed the game, but ideas have lost none of their potency, nor the ability to churn through (many) not-so-good ones, to unearth a kernel of—

“‘Truth in advertising’, perhaps stale, guided my thinking, as did my ace tutors, team-turned-friends, and anyone who’d listen to me bang on about cast iron pans, before telling me to ‘Shut—

“Up on the Wall isn’t what I expected, nor Top 10, not for a 9-to-5 public servant, but I made it to the end, with mind, body, soul (largely) in tact: gracious, hungry, pursuing my—”

(Read again, from the top.)